Quick Take Apple is rumored to have chosen Qualcomm’s Snapdragon over its own A-series chips for the low-end iPhone. While such a move might save on costs, it is a departure from its usual strategy of tightly controlling the smartphone experience that has worked well in developed markets. Either way, Apple needs a cheaper iPhone for the emerging markets where low-end Androids are rapidly taking away market share. China Mobile, the world’s largest wireless carrier, should be Appleâ...
Quick Take Apple is rumored to have chosen Qualcomm’s Snapdragon over its own A-series chips for the low-end iPhone. While such a move might save on costs, it is a departure from its usual strategy of tightly controlling the smartphone experience that has worked well in developed markets. Either way, Apple needs a cheaper iPhone for the emerging markets where low-end Androids are rapidly taking away market share. China Mobile, the world’s largest wireless carrier, should be Appleâ...
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